Designing your brand (down to the colors and fonts) can get extremely frustrating.
I struggled with this a LOT when I first started. Little did I know it was because I was picking MY favorite colors. Not the colors that my target audience loves.
I wasn’t even sure exactly WHO I was writing for. And that is CRUCIAL to know when you’re building a blog or following on social media.
By the time you complete this worksheet, you’ll have a good idea who you’re writing and “selling” to so you can begin designing your brand with your audience in mind.